Monday, December 30, 2013

A Brand New Year

New Year’s Eve is a day for revelry and resolutions.  Like most families, ours has had its share of joy and hardships in 2013.  I am so amazingly blessed to have spent another year with people that I love and cherish.  And I am very proud of what I have been able to achieve with my business, Valerie Hawkins Photography.  I have created new branding and a new website this year.  I have spent countless hours developing a better business model after receiving professional financial planning.  I have delved more extensively into wedding and event photography.  I have invested heavily in better equipment, software, education and marketing.  But my proudest accomplishment is that I have solidified my photographic style.  While I will always explore new creative methods, I have really found my “look” this year.

My husband, Jon and my three daughters have so graciously and patiently supported my dream.  They happily submit to modelling for me and understand that I often need to leave in pursuit of Golden Light.  The phrase “What did you say? I was editing” doesn’t even annoy them.  They get that this is my dream job, and my hubby, well, he tells me to dream bigger.   It is with his support that I have accomplished so many photography goals in 2013, and why I can set bigger goals in 2014.

My goal in 2014 is to deliver better imagery with a boutique experience.  I will continue to invest in education and hardware to offer you a wider range of services.  I have expanded my product line to include several art print pieces.  Your session will include a product consultation with new samples and a design consultation.  I want to see your images displayed in your home like art, and I can’t wait to show you my ideas.  I am implementing a Client Referral Rewards Program.  I am also launching a new Senior Representative program, and I’m developing a photo video concept to include with my Wedding Collections.

If it’s been a few years since you’ve taken photos with me, I would love to see how your family has grown, and I would be so delighted to show you how my business has grown.  Please stop by my website to see recent work and current booking information.  To all of you that graciously modeled while I was portfolio building and my wonderful clients, thank you for letting me capture your memories.

Best wishes for a healthy and happy new year!